Good communication underpins our democratic system of government. It develops partnerships, informs policy development and improves service delivery, anticipates issues and manages expectations and enhances community participation in government.
The community expects that any government will keep it informed about programs, services and matters which may affect its benefits, rights and obligations.
The community also expects government to listen: to find out its views, priorities, needs and expectations. It wants communication that is understandable and that takes into account the needs of a diverse society.
Assistance for Council Employees
The following links provide access to resources and tools to assist local government employees who are involved in planning, developing, implementing and evaluating communications activities and campaigns.
They are examples of leading practice to assist you to develop the most appropriate communications policy and procedures for your council.
Toolkits & Templates
A useful video for staff and councillor induction can be found here.
Social Media Policy Template for Councils
LGAT Members should be using the Workplace Behaviours Toolkit's Communications Policy which incorporates Social Media where required. This policy in on the LGAT Extranet in the HR Section.
A diverse toolkit designed to provide practical resources to build greater public awareness and support for any message. Tools to help you to develop a strong, consistent and compelling message and to successfully communicate that message and build media support and coverage. Designed for the not-for-profit sector, but equally helpful for local government.
Local Government Consultation and Engagement (Vic)
Local governments can strengthen their confidence, capacities and connections through effectively engaging their communities. This website, produced by the Victorian Local Governance Association, provides online tools to achieve effective community consultation.
Useful insight into what makes advertising successful and what you can do to ensure any advertising you do will get the results you want. Includes a toolkit which covers how to write a creative brief, how to write an advertising strategy and understanding the art and science of persuasion.
Useful Articles and Publications
Produced by the Local Government Association of South Australia this may be a useful checklist
This ACELG paper provides a national update on what is taking place across the Local Government sector in relation to communty engagement.
Respecting Cultures (Arts Tasmania)
Brochure available online in PDF format. Contains guidelines setting out appropriate ways of interacting with Tasmanian Aboriginal communities and artists. Includes a checklist of protocol points. Particularly useful when organising events or exhibitions.
The 26Ten project has been initiated by the State Government to develop a generic Plain English guide that can be used by communities, business and government to support clear communication; and the development of a ‘How To’ guide to assist communities around Tasmania become a 26TEN community. To access the Plain English Guide click here.
Tasmanian Local Government Communications Network
In Tasmania, communication officers from councils around the State meet quarterly at Campbell Town as part of the LGMA Communications Special Interest Group. If you are a council employee working in communications and would be interested in joining the group, please contact firstname.lastname@example.org.